Research by Imperva and Netcea shows that: Arb betting costs the iGaming industry at least $14 million annually. To have just an idea of its potential, we have the example of a single affiliate media group that reached €106 million in revenue in 2020 from its casino, sports and financial services channels. 4Stop. And for a good reason, too!Commissions in iGaming are a means of paying affiliates for the services they provide, i. With new brands launching their affiliate channels every day, new risks and fraud attempts are also becoming more frequent. The company’s games include Live Roulette, Live Baccarat, Live Blackjack Early Payout™, and the newly released Live Classic Blackjack. Our certification relies solely on verifiable metrics. Also, marketers can make an ad hoc study using its built-in analytics and re-posting framework. iGaming Fraud Stats 2023. Industry Insights. Building strong relationships with affiliates is crucial for success in the iGaming industry. The Ultimate Guide to Casino Affiliate Management in 2024. This can include click fraud, where fake clicks are generated on ads to earn commission payments; or cookie stuffing, where fake cookies are placed on computers to hijack affiliate sales. iGaming affiliate sites are companies that specialize in affiliate marketing in the online gambling industry. Seek advice from business experts and team leaders. Sell Your Products or Services to iGaming Companies and Affiliates!. Dear All, Due to another big group of fraudulent affiliates abusing our CPA model, VIP Profits has decided to no longer offer CPA as a regular commission option. Implementing campaign attribution models in your affiliate program requires a robust tracking and analytics system. To manage offer caps effectively, you should: 1. Games Software >. ”. Scaleo is suitable for networks, businesses and media buyers. 3%, according to Online Gambling Global Market Report 2023 by Research & Market. By Elizabeth Sramek November 6, 2023 19 Mins Read Many iGaming operators use affiliate management solutions to boost their marketing efforts. So, the barrier to getting paid is higher compared to lead generation. In-person casino scams typically involve. Our 50+ team of developers, support staff and IT experts ensures highest quality of services thanks to working in offices all around the world. As the popularity of affiliate marketing grows, so does the need to understand the various commission models available to both businesses and affiliates. Data-driven software for MLM and direct-selling companies. Each user that lands on your. Visionary iGaming is a live dealer provider specializing in licensing the highest quality live casino games available over the internet. By Marese O'Hagan. Affiliate Marketing & Advertising;. As such, the advertiser's budget goes down the drain. By harnessing the power of partner marketing strategies, B2B companies can effectively position themselves for success in 2024 and beyond. Blog posts about the iGaming business can provide you with the latest news and insights. Hosting account for your website. For example, you make your visitors fill in a form on your affiliate website. 65 billion by the end of 2023 at the compound annual growth rate (CAGR) of 9. Media buyers generally get brands in front of their. 2. There are numerous events, conferences, and exhibitions being held throughout the year. A Better IP Address Geolocation Service for iGaming Compliance. iGaming November 3, 2023. It results in reaching warm leads that convert into considerable revenues. Top 10 Affiliate Marketing Tools That Will Transform Your Business. However, whether you are a company or a seller,. Ani-fraud department to verify traffic sources and eliminate fraud; 10+ year, in-house media buying team;Anti-fraud system and more; Summing up. Learn iGaming affiliate from scratch and profit with no pitfalls. All the bits of information are kept on the advertiser’s server. Most marketers that are aware of click fraud are only concerned with safeguarding their programs. generating traffic and bringing in a targeted audience. And with operators vying for market share in what can often be a hardcore head-to-head, pretty much all bonuses have positive value for punters. Affiliates play a vital role in the gambling industry as they drive substantial numbers of people over to gambling. iGaming affiliate fraud can be a huge problem for iGaming businesses. EPC is the average commission earned per click on your affiliate links. Tip 1: Prepare Your Offers Carefully. Methods to Calculate Customer Lifetime Value in iGaming Affiliate Programs. 3 – Guest posts on other’s blogs. In this article, we’ll look at 9 different affiliate marketing commission models, including pay-per-sale, pay-per-lead, pay-per-click, pay-per-impression, two-tier commission, recurring. These two metrics allow you to analyze account health at a. The network exempts you from handling all financial transactions. The levels operate independently from one another, and each is designed to detect a specific type of behaviour. Customer Service: @email. That will make the platform accessible and create a good relationship with the wide affiliate world, giving them a great chance to find new and more affordable affiliates. 2 . It may sound obvious, and it is, but it is something that many affiliate marketing people do not. Sport betting is legal, iGaming is not, apart from on the premises of Oregon’s 8 casinos. Cookies have been an important part of the internet since the mid-1990s, but some examples of this technology may soon fade into internet history. iGaming and Gambling companies are heavily regulated in terms of marketing, forcing them to rely on third-party affiliates to channel. In this blog post, we will look at the different types of iGaming. For example, instead of linking to the advertiser’s homepage, you could create a deep link to a specific. For. However, some programs are similar to advertising campaigns in which. You have a terribly ugly site/landing page. While fraud can be a concern for traditional marketing, it is much more prevalent in the affiliate marketing space. An affiliate network is a solution for connecting operators with affiliates by using one shared platform, a digital marketplace, and helps both sides to save a lot of time. Also, be critical of the plugins you will be using. The Ultimate Guide to Casino Affiliate Management in 2024. 27. This data can be used to optimize campaigns and maximize ROI. Here are some typical examples: Earnings (by channel or affiliate program) Prospects and opportunities. 10 Tips to Keep Your Casino Affiliates Active. Singular is an established, mature brand in the iGaming industry with years of experience in turning new and existing operators into successful market leaders. Affiliate fraud is the most harmful and damaging activity currently plaguing the affiliate marketing industry. The Ultimate Guide to Casino Affiliate Management in 2024. This model is rarely used these days due to the high risks of online fraud. Commission Structures. Not all affiliate programs, however, have two-tiered referral systems that allow for passive income. Automating your affiliate marketing program is one of the best ways to ensure you maximize your affiliate program’s potential. Revenue Sharing (RevShare) for iGaming Affiliate Programs – Full Guide. Scaleo – Affiliate Software for Magento. Revenue share, also known as Rev share, is a long-term model in sports betting in which the sportsbook affiliate marketer earns a commission on the net profits earned by the business through the referred punter. Combine your mobile and web attribution in one Dashboard. 50-60% commission. Top 10 Affiliate Marketing Tools That Will Transform Your Business. This vertical is popular for affiliates nowadays because it is a high-income sector that is growing rapidly. #1 Performance Marketing Network Worldwide. Operators of online casinos can employ ChatGPT to streamline processes and decrease. What Is iGaming in Affiliate Marketing? September 12, 2023. . Impact on both consumers and publishers. Therefore, it is vital to recognize the first signs of affiliate fraud and take measures to prevent it in the future. LinkedIn. The industry (and company) I work in connects stakeholders from two different business sides: casino operators with iGaming affiliates. A study by Ravelin, a fraud detection and payment acceptance specialist, concludes that 71% of online gambling merchants have reported an increase in promotion abuse over the past year. The Role of Partner Marketing in iGaming Promotional Strategies. November 2, 2023. 1st Method: Using the Average Revenue per User (APRU) Metric Make a list of topics that are relevant to your company and your audience, and then branch out from there. Chargeback abuse, CNP fraud, player collusion, and bonus abuse are some of the most common types of fraud affecting online gambling. Security includes protecting sensitive data stored on the server, such as personal and financial data, and typical iGaming affiliate fraud. Roughly speaking, to make sales as an affiliate, you must send real clients to your offers. iGaming affiliates bring traffic directly to your online casino. November 2, 2023. For example, the payment fraud attack rate increased 31% year-over-year (Q3 2022-Q3 2023) across the network. iGaming affiliates bring traffic directly to your online casino. The operator is the one wanting to collaborate with an affiliate to bring. Affiliate fraud: because iGaming sites are restricted in the ways they can market their companies, they often rely on affiliates. 3. The temptation of shiny bonuses, quick access to money, and de facto online wallets is too alluring for organized criminals and habitually abusive users. And when we say “the best,” we mean “the programs that convert the most. Fraud Shields Multi-Layer Protection for Campaigns; iGAMING PLATFORM. The first step is to keep track of traffic quality. Providing valuable content. Purchasing paid traffic for your affiliate marketing initiatives might be way too expensive. The affiliate is the one promoting the company’s offered services and the one driving traffic to the company’s website. Most commonly affiliates are highly experienced and knowledgeable professionals that know the business quite well from both sides. Singular is an established, mature brand in the iGaming industry with years of experience in turning new and existing operators into successful market leaders. This is because the sales cycle is longer in B2B than in B2C. Conclusion: iGaming Affiliate Marketing’s Future. Marketers, merchants, and advertisers must realize that deliberate click fraud is now part of all the e-commerce sales channels and a massive threat to merchants. Tip 1: Prepare Your Offers Carefully. 1. You will be given a lot of examples of fraud in multiple industries, including e-commerce, iGaming, casinos, retailers and more. So, the barrier to getting paid is higher compared to lead generation. US Off-Track, LLC holds a multi-jursidictional simulcasting and interactive wagering totalizator hub license issued by the state of Oregon. This lesson will include: • Basics of the revenue model • Understanding the iGaming lingo • What player values you can expect from different. iGaming October 31, 2023. Affiliate marketing mistakes are easy to make, but luckily, they are also easy to avoid. iGaming Affiliate Fraud: How to Detect, Prevent & Stop it in 2024? November 7, 2023. We eliminate any possibility of fraud by verifying all our. Step 2: Review Your Affiliate Network. 7th Mar, 2023. That makes it the perfect time for us to look ahead to. As you may already know, Scaleo offers a white label affiliate marketing software, but what many of you may not know – is its’ advantages. iGaming. " | Learn more about Khoren Khorkhoruni's work experience, education,. After the affiliate program is set up, the operational phase begins. In the coming 4 years (end of 2027),. Oregon. A deep link is a hyperlink that takes a user directly to a specific product or page on an advertiser’s website, bypassing the homepage. Featured Programs. In fraud terms, this process is known as multi-accounting, and it often targets no deposit bonuses such as. InplayMatrix is an established leader and specialist provider of Sportsbook platform for the sports-betting industry. The system has a modular structure, allowing each module to specialize and protect from certain threats. Being able to continuously track transactions, as well as analyze user data, AI can quickly identify and mitigate malicious activity before any damage is done. While iGaming affiliate fraud is. mVAS (Mobile Value Added Services) offers in affiliate marketing refer to affiliate programs that promote mobile-based services. Although some influencers might want an ‘activation fee,’ you can always offer other compensation, like increased affiliate commission, special discount, or free stuff. Knowing how much you earn per click is crucial to calculating your affiliate marketing revenue and making your referral marketing. Botsphere's RightPrice product has been enthusiastically adopted by leading bookmakers. With your fraud prevention solution, this behaviour analysis will come in the form of risk rules. Set up the tracking code and test it on different platforms to ensure it works accurately. Everflow. 2. iGaming November 2, 2023. Generating potential leads/prospects and converting them into customers. You have three potential choices. MOBILE MARKETING . Running a blog where affiliate offers are promoted necessitates using tracking software that can handle both organic and paid traffic and is integrated with Google Analytics. The first way to counter negative ROI is to use whitelists. Revenue Sharing (RevShare) for iGaming Affiliate Programs – Full Guide. Make sure your blog posts are information-rich and optimized for conversions. Vasilii Gamov, chief marketing officer at RichAds, highlights the importance of iGaming promotion methods. Multi-channel tracking, affiliate management and attribution are among the features offered by HitPath, well-suited for multifaceted online casinos. You promote too many products on one site. Top 10 Affiliate Marketing Tools That Will Transform Your Business. Working closely with clients, we develop innovative and highly profitable games such as casino games, multiline slots, fixed odds games and pub slots that can be delivered on a variety of digital platforms. Enhance your marketing ROI with the right platform. DESCRIPTION. 1. However, with consumer tastes and concerns continually moving and standards constantly evolving, staying on top of affiliate marketing trends can be difficult. A weak system or […]1. content hub. org is where online. Fast Offshore. 7% of all online gambling traffic appears to come from bots. Using clean links lends confidence to your business and assures visitors that it is safe to click on your material. Implementing Campaign Attribution Models in Your Affiliate Program. People logically trust websites from top positions, so you are motivated to do your best to reach them. One of the most significant downsides of iGaming affiliate marketing is the possibility of affiliate fraud. 3 billion in revenue for the online market alone. Kambi Group plc is listed on First North Growth Market at Nasdaq Stockholm. How to Avoid iGaming Affiliate Fraud as an Operator. You must invest in the right technology to make it happen. 3. The global online gambling marketing stood at $81. The platform uses fraud prevention technology, provides insights for upcoming trends, round the clock. Get insights into the best iGaming B2B providers, casino affiliates and more. Finally, licensed iGaming companies will be expected to pay a gaming contribution of $26,500 to the CGA. InPlayNet's Casino Software features a customizable interface with multi languages, user-friendly mobile version of whole site, powerful analytics and advanced SEO features, and live-chat support. Ever since social media earned enormous popularity, the iGaming industry has started to rely heavily on the power of influencer marketing. Therefore, the internet is the best path. iGaming Affiliates. Sign up for affiliate programs and get approved. ChatGPT generates unique and engaging content that is tailored to the specific needs of the iGaming audience and gives better user interaction. Getting visitors to pay for things is a lot harder than getting them to provide their information (lead submission). MailChimp is one of the best affiliate marketing tools that allows you to build newsletters, set up drip campaigns, manage subscriber accounts, monitor email opens, and integrate social networking. Bonus Abuse is the process of signing up to a service multiple times using marketing offers normally intended just for new users. 8. It goes by many names including promo abuse, bonus hunting, bonus whoring, casino whoring, and bonus abusing. Quantum Gaming - where great tech meets the Casino, Sportsbook and Esports Industries! Quantum Gaming is one of the fastest-growing turnkey casino and white label solution providers in the iGaming. Tip 4: Make Gift Ideas Suggestions. The B2B buyer journey in 7 steps. Referral fraud takes two main forms: Bad affiliate partners send bad users, unwitting visitors, or junk traffic toward your site to trigger the rewards. e. Casino City Press. Even for iGaming operators that are stacking their decks with best-in-class risk management solutions, fraudsters still find a seat at the table. Mobile ad fraud is a more complex animal than general ad fraud—mostly because of the challenge in attributing the source of a particular fraudulent click. Paid search traffic and traffic boosting. With over 37,000 members, the GPWA is the only professional association dedicated to serving the iGaming marketing community. Disadvantages of Self Hosted Affiliate Software You Should be Aware of in 2024. During the Euro 2020, certain gambling sites received up to 52,000 bad bot requests per hour. A smooth allocation of transactions is crucial to a successful affiliate program and, if an affiliate succeeds in. They bringing together the global iGaming community – affiliate marketers, casino operators, software providers, and affiliates from all over the world. 1 – White label affiliate marketing software is fast and easy to brand. Launching an affiliate channel and finding relevant affiliates for your business becomes necessary. Add Betting Affiliate Software. Most iGaming operators offer affiliate programs and bonuses that could be abused through the creation of multiple accounts. The operational phase covers the following areas: Tracking and analysing affiliate performance regularly. By that stage, you should have collected enough useful information to get a better sense of who users in your traffic are. Free traffic sources for affiliate marketing campaigns will not change much in 2023. 77 per cent compared to 19. Affiliate programs are classified into the following 3 categories: Affiliate programs that pay a percentage of sales — this is the example given above. This affiliate program recurring commission is therefore staying live for the duration of the referred client’s active subscription. ️ Join our iGaming affiliate program and ️ get the best iGaming CPA offers and exclusive tools. Optimization of Affiliate Channels. MGM China shows 900% casino revenue growth for Q3. Estimated 15% decrease in salaries from 2019. iGaming platforms that experience high fraud levels and numerous chargeback disputes earn unreliable reputations with banks and processors. Offers multiple tracking methods and automated payouts. Despite this. Online Gaming License covers all types: bingo, casino, eSports, lottery, poker, sportsbetting & more. Attribute and Measure User Activity in Real Time. These examples all share a few main elements: They are product experts, have engaging personalities, and are entertaining to watch while providing content that is useful to the viewer beyond a simple “click to buy” link. Across the EU, the minimum legal age to participate in online gambling typically ranges from 18 to 21. This post will give you a few useful tips on how to turn an affiliate link into a money magnet. Your YouTube video can be embedded anywhere on the internet, and if your disclosure does not appear on the newly embedded page, you can be held accountable. During the Euro 2020, certain gambling sites received up to 52,000 bad bot requests per hour. Jelly Entertainment is an iGaming Supplier involved with Casino Software. Sell Your Products or Services to iGaming Companies and Affiliates!7. Videos are a great way to spread affiliate links, but you should not just post them in the description as most do on YouTube. I thought it would be useful to write an article containing seven ways to get more affiliate sales from your affiliate marketing website. Generally, affiliates ask for $0. It occurs when you place a cookie on someone else’s computer without their knowledge. 2 – Affiliate incentives. encouragement, motivation, events/promotions creation. Cologne, Germany. Click Spam. Revenue Sharing (RevShare) for iGaming Affiliate Programs – Full Guide. When an affiliate marketer joins a sportsbook affiliate program, they are given links to promote. iGaming affiliate fraud can have a number of negative consequences for operators, with one of the most obvious ones being a worse-performing promotional campaign for the same cost. 5. Today, the most convenient way for consumers to find and learn about new products is to run an online search. The Sift network has seen significant spikes in payment fraud, including in igaming. Affiliate Cookies in 2022 – All You Need To Know. However, the success of an affiliate program depends on how well it is managed and optimized in terms of the commercials it offers to their affiliate partners. In affiliate marketing, when you deal with an Offer in the advertising funnel, a piece of information is passed from one phase to the next. Conclusion. How Much Does It Cost to Start an Online Casino?To counter the various scamming mechanisms in affiliate marketing, PartnerMatrix has developed an anti-fraud tool able to detect multiple levels of fraud, thus helping operators effectively fight unfair practices. Join Trackier to create, automate, measure, and optimize all of. In this article, we tried to cover all the. ; To launch an affiliate marketing program, you don’t need starting capital. EPC is the abbreviation for profits per click. A reduced 12% tax rate for Brazil sports betting was confirmed after the country’s Economic Affairs Commission (CAE) approved Bill 3,626/23 today (22 November) while an attempt to remove igaming from the legislation was rebuffed. For affiliates looking to diversify their earnings in a popular market, Ontario’s upcoming launch of private gaming and gambling represents an exciting opportunity. iGaming operators must do more to ensure geo compliance. Botsphere was formed in 2005 by the founders of Oddschecker, the inventors of odds comparison. We've covered operators defrauding affiliates before on AP, but what about the other way around? Here's a comprehensive guide to protecting your business…The global iGaming industry is thriving, having recorded a staggering $747. The third party. This comprehensive course gives affiliate managers the knowledge, tools and skills needed to succeed in their role. Send a postback URL to your affiliate network platform. Sales, account management + affiliate managers. Spoof Traffic. It not only leads to financial losses, but also damages your credibility and reputation. 5 Affiliate Marketing Scams to Look Out for as a Company. Our goal at AffiliateGuardDog. Purchasing paid traffic for your affiliate marketing initiatives might be way too expensive. AffDynasty Affiliate Program. One aspect that can sometimes go unnoticed, yet plays a crucial role in our field, is the. Many other iGaming providers, on the other hand, offer fully-featured solutions,. Its extensive collection of features, such as a white label dashboard and quickly. The person lost a $29 bet. Providing valuable content. By that stage, you should have collected enough useful information to get a better sense of who users in your traffic are. Tip 2: Run Special Offers. While the frequency of iGaming affiliate fraud continues to grow in the gambling industry, there are ways to avoid it, the main being to work with respectable organizations and integrate robust affiliate tracking systems. Live data and statistics are also powerful tools to fight scams of affiliate marketers or prevent casinos from manipulating traffic. 40. Fortunately, PartnerMatrix’s Anti-Fraud Intelligence was. Here are the three steps you’ll need to take when creating a tracking pixel: Choose a platform: Multiple platforms, such as Google Tag Manager and Adobe Marketing Cloud, are available for creating tracking pixels. If you are an. affiliate marketing. The more efficient your SEO is, the higher your position in the online search. URL Hijacking. Developing a deep understanding of the industry. While choosing the best affiliates for your brand, pay particular attention to affiliate software that will allow transparent, flawless, and quick. iGaming October 27, 2023. Our flexible approach makes it easy and economical for merchants to run their performance marketing campaigns effectively. Here are top tools and how can they help you with your marketing efforts: Tool Name. com is to bring REAL certifications to Casino Affiliate Programs. iGaming Affiliate Fraud: How to Detect, Prevent & Stop it in 2024?. Even for iGaming operators that are stacking their decks with best-in-class risk management solutions, fraudsters still find a seat at the table. Botsphere's RightPrice product has been enthusiastically adopted by leading bookmakers. This is an all-encompassing course that provides a broad overview of the payments processing industry including its main features, issues and trends. The partnership allows Playtech to take advantage of data enrichment via the digital footprinting solution to make better. Step 1: Choose a Reliable White Label Provider. November 3, 2023. Connect with 10,000+ iGaming and Affiliate pioneers to accelerate your igaming business to another level; Innovate with experts in developing successful strategies for entering new markets, reducing ad-spend and standing above the competition. A browser that prevents the cookie from being dropped limits the ability to track and attribute the user’s action to a certain publisher. 7% of all online gambling traffic appears to come. iGaming Affiliate Fraud: How to Detect, Prevent & Stop it in 2024? iGaming November 6, 2023. Affiliate media buying has become a mainstream money-making model for many affiliates. Because you will be able to select (and join) numerous offers, you will. Fake Leads. This will include everything from delaying partners’ payments to paying them less than what was agreed upon in the contract or even not paying affiliates at all. Scaleo currently offers up to 30% recurring commission on all plans, which start at $299 per month and can easily reach thousands of dollars. Even if you have the most awesome videos on the internet, if no one sees them, you won’t get any results. It affects how an affiliate’s performance is rewarded, how your products are promoted, and even how customers make their purchases. FREE TRIAL. It offers reliable. TYPES OF IGAMING FRAUD When it comes to the variety and breadth of attacks, iGaming fraud is quite exceptional. The casino, sports book, payment providers, affiliate system, CRM, and marketing are all integrated tightly with each other. Affiliate software links companies to blogs and websites that can sell their goods and services. They demonstrate a number of primary performance indicators (KPIs) and other data points using dynamic visual aids (charts, graphs, heat maps, scatter plots, timelines, and so on) and plain text. In iGaming and Gambling, the fraud risk depends on the marketing technique: 1. 1 – Out-of-the-market. It is a partnership where the casino operator repeatedly pays a percentage of their revenue to the partner for every client they have referred. By leveraging the benefits of this marketing model, business owners, and partners can achieve. Most affiliate marketing programs pay commission based on the number of sales. iGaming affiliate fraud can be a huge problem for iGaming businesses. Kambi. However, the difficulties of affiliate marketing can be intimidating,. The variety of affiliate marketing fraud schemes and mechanisms has naturally triggered some countermeasures. 2. Get real. It’s important to target your audience and not just get traffic from random locations when it comes to affiliate marketing. Here are the ones to keep an eye on next year:This article highlights the importance of anti-fraud iGaming technology and having payment processing that includes KYC (know-your-customer). The customer needs to purchase for an affiliate to get paid. In order to launch your own affiliate network, all you need is: Domain name. Affiliate managers can detect any suspicious affiliate traffic right away with the help of a real-time data feed. Be critical of the affiliate software script you choose; you will have to work with it for a long time. It is important to consider fraud risks to avoid marketing and financial losses, as well as compliance risks. Regularly monitor your affiliate program’s performance and track the number of conversions generated. Therefore, the internet is the best. Products and Services. Teaming up with other blogs in your niche can increase your website traffic. Detecting and Preventing Fraud on the Go. When you automate your affiliate marketing program, you save time managing affiliates and tracking commissions. Trackier is an Affiliate Tracking Software which provides performance marketers, Affiliate Networks & Advertisers real time performance tracking of their campaigns. 3 Examples of Multi Accounting Fraud. Among those companies protecting the gambling industry from fraudsters is Sift, the San Francisco-headquartered digital trust and safety specialist. It offers reliable. Similarly, SEON’s research shows “that fraud rates are lower across affiliate sign-ups, with fraudulent signups with affiliate IDs coming to 12. Revenue Sharing (RevShare) for iGaming Affiliate Programs – Full Guide. Building long-term relationships with your target audience. Here, the key takeaway for operators is how. Gambling and iGaming affiliate fraud is any action taken by a third party with the intention of exploiting an operator’s marketing efforts such as various. iGaming Affiliate Fraud: How to Detect, Prevent & Stop it in 2024? iGaming November 6, 2023. Launching an affiliate channel and finding relevant affiliates for your business becomes necessary. Roughly speaking, to make sales as an affiliate, you must send real clients to your offers. You can also create more effective promotions by targeting relevant audiences, setting realistic. The iGaming world has been in a state of rapid evolution for the past few years and it shows no signs of slowing down in 2023. This is intended as a primer for affiliates that are either new to the iGaming industry or considering becoming an iGaming affiliate after having been an affiliate in another sector. Or simply drives bot traffic. Guest blogging is a win-win for both you and the blogger you do a partnership with. In fraud prevention, the more knowledge you have about your users, the better. ARPPU = Total Revenue/Total Number of Paid Users. #2: Enable Device Fingerprinting. Step 3: Analyze and Score the Behaviour. PartnerMatrix CEO Levon Nikoghosyan explains how the company’s affiliate marketing software platform can help affiliates and operators steer clear of fraud.